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TRACK 12: Organisational Applications of Web 2.0

Track Chairs
Robert Davison, City University of Hong Kong: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Carol X.J. Ou, Tilburg University: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Track Description
The intent of this track is to solicit the best research and practice in the area of organisational applications of Web 2.0. By Web 2.0, we are referring to such applications/tools as: Facebook, Twitter, Weibo, YouTube/Tudou, Wikis, Instant Messengers, LinkedIn and other Social Networking Sites. Although these applications are more usually encountered in social contexts, we see increasing evidence of their application in organisational contexts, i.e. for work. It is this work context that is the focus of this track. In particular, we are interested in papers that describe how these applications create value for organisations, whether in the profit or non-profit sector. For example, are web 2.0 applications used for such application contexts as e-marketing, CRM, SCM integration, knowledge management, etc. Although we recognise that Web 2.0 applications are used socially and politically, we do not intend to cover non-organisational contexts such as government, public policy, empowerment, democracy, communities, disaster relief, as well as purely social or hedonic contexts.

Relevant questions which research could address include but are not limited to the following:

How do the applications create value in the chosen functional area?
What are the critical success or failure factors for implementation and use, ideally backed up with evidence?
Are web 2.0 applications more appreciated by particular types of employee or customer or organisation?
How do web 2.0 tools contribute to an organisation’s strategic position and its creation of competitive advantage in its chosen market?
The security, privacy and design issues of implementing Web 2.0 applications in organisations.

In order to investigate these topics, a variety of research methods and epistemological positions are possible, including: field studies, case studies, action research, ethnography and surveys. High quality papers will be considered for a special issue of the Electronic Journal of Information Systems in Developing Countries - www.ejisdc.org.

For paper format and submission guidelines please refer to the main conference website.